The organization publishes the official visitors guide to Blowing Rock, North Carolina, a mountain village on the Blue Ridge Parkway. Its website helps visitors find lodging, restaurants, shops, attractions, hiking trails and family and pet friendly activities. It also keeps a calendar of local events, festivals and seasonal experiences, and offers trip planning help such as itineraries, maps and parking, accessibility information, and resources for groups, meetings and weddings. Arts and culture are one of the areas it promotes, alongside outdoor recreation and the town's history.